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The Practitioner's Perspective

Real experiments with real numbers — including the ones that didn't work.

Building the GTM Team of 2026: Fewer Humans, Higher Leverage
The Practitioner's Perspective8 min read

Building the GTM Team of 2026: Fewer Humans, Higher Leverage

The traditional sales org chart is obsolete. Here’s what’s replacing it.

Apr 16, 2026

The Economics of Building With AI: What the Numbers Actually Show
The Practitioner's Perspective9 min read

The Economics of Building With AI: What the Numbers Actually Show

AI collapsed the cost of building. It didn’t collapse the cost of distribution. Here’s what that means for revenue teams.

Mar 19, 2026

Revenue Engineered

Deep analysis of the GTM and growth engineering world. Essays for founders, GTM engineers, and growth leaders.

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