The PMF Treadmill: Why AI Companies Can Never Stop Sprinting
Product-market fit used to be a destination. In AI, it’s a moving target.
State of GTM & Growth
Landscape analysis of trends, shifts, and what the best teams are doing.
Your SaaS Blog Is One Update Away From Irrelevance
ClickUp lost 97.6% of its blog traffic in 15 months. From 1.19 million monthly organic visits in January 2025 to under 29,000 by April 2026. This was not a penalty. There was no manual action. The domain itself held relatively steady, declining only 57.8% over the same period. Google did not punish the brand. It […]
The 35-Person Unicorn: How AI Breaks the Headcount-Revenue Curve
Why the relationship between headcount and revenue is breaking, and what it means for how we build companies
Distribution Is the New Moat: Stage-Appropriate GTM for B2B
Building is cheap. Distribution is expensive. The best GTM teams figured this out first.
The Zero-Click Reality: Why Your Content Strategy Needs a Systems Overhaul
Two-thirds of searches end without a click. The implications for B2B content are bigger than most teams realize.
From Tools to Systems: The Real Shift in AI-Native GTM
Why the teams booking 400+ meetings per quarter aren’t working harder