Building the GTM Team of 2026: Fewer Humans, Higher Leverage
The traditional sales org chart is obsolete. Here’s what’s replacing it.
The systems-level playbook for building revenue that compounds
Deep-dive analysis on AI-native GTM, revenue architecture, and what's actually working in growth engineering. One practitioner's perspective.
Written by
Elom
GTM and Growth engineer with 12 years across Fortune 500s, fintech, and B2B startups. Building at the intersection of AI, data, and revenue.
Latest deep-dives
The Agentic GTM Stack Is a Trap (Unless You Do This First)
Every GTM agency is demoing Claude Code + MCPs as their differentiator. But tool consolidation without strategy consolidation just centralizes bad decisions faster. Here is what to do first.
Distribution Is the New Moat: Stage-Appropriate GTM for B2B
Building is cheap. Distribution is expensive. The best GTM teams figured this out first.
What I cover
State of GTM & Growth
Landscape analysis of trends, shifts, and what the best teams are doing.
Revenue Systems Architecture
How top teams build compound revenue engines — data layers, workflow activation, deployment.
AI-Native GTM
Agents, context engineering, multi-agent systems, and the end of manual outbound.
The Practitioner's Perspective
Real experiments with real numbers — including the ones that didn't work.
Signal Report
What we are seeing across the GTM landscape. Trends, tactics, and gaps distilled from practitioner data.
Signal over noise
Deep-dives grounded in real implementations, real data, and honest takes on what failed alongside what worked. No listicles, no sponsored content, no fluff. Each essay goes deep on a single topic — the kind of analysis you can actually use.
Join the revenue leaders getting signal over noise
One deep-dive essay per month on GTM, growth engineering, and what's actually working. Free.